Company

Roadmap

This roadmap is a high-level guide to what has been delivered so far and the main areas of focus going forward. It is not a promise or guarantee that any particular feature, integration or expansion will occur by a specific date, and timelines and priorities may change as the project evolves, subject to technical, commercial and regulatory factors.

As the ecosystem grows, the Company expects to:

  • prioritize non-custodial, user-controlled designs
  • focus on real-world usability and independent merchant adoption, and
  • adjust timelines and priorities based on regulatory developments, security considerations, user feedback and available resources.

We are committed to building features that align with real-world needs — evaluated and rolled out based on strategic fit, community feedback, and technical feasibility.

Updated versions of this roadmap may be published from time to time to reflect material changes in progress or priorities.

Phase 1: Foundations (Pre-Launch)

Phase objectives

  • Validate demand for a crypto-native spending ecosystem.
  • Ship early versions of the directory and merchant tooling.
  • Put core company, funding and compliance foundations in place.

Product & market foundations

  • Conduct market research on demand for a crypto-native spending ecosystem.
  • Prototype and release alpha versions of the THAT Directory app for merchants to trial directory, voucher and CMS functionality.
  • Gather feedback from ~200 participating businesses and ~13,000 pilot users.

Company, funding & compliance

  • Secure USD 150,000 seed funding from Olcha Software at a USD 7,500,000 valuation.
  • Develop AML/CTF and KYC programs for the presale and future exchange integrations.
  • Register an AUSTRAC digital currency exchange (DCE100823807-001) to support the presale.
  • Establish official channels and publish the THAT whitepaper (website, Instagram, X, Telegram).

Phase 2: Token Launch (2024) & iOS App Rollout (2025)

Phase objectives

  • Conduct the THAT presale and launch the THAT token on initial public networks.
  • Deploy the THAT Directory app for merchant discovery.
  • Launch the THAT app as a non-custodial wallet on iOS.
  • Pilot business onboarding on the Gold Coast ahead of wider Australian rollout.

Token, networks & liquidity

  • Conduct the THAT presale, issuing 1,000,000,000 THAT on an 18-month linear vesting schedule and raising approximately USD 500,000.
  • Conduct the Token Generation Event (TGE).
    • Deploy the canonical THAT ERC-20 contract on Ethereum.
    • Deploy a THAT ERC-20 contract on Polygon (September 2024).
    • Initialize DEX liquidity for THAT on Polygon via Uniswap.

Awareness, listings & tracking

Core wallet & app experience

  • Launch the THAT Directory app, enabling users to find crypto-friendly businesses and merchants to independently publish business listings and indicate they accept digital assets.
  • Develop the THAT iOS app as a non-custodial wallet and integrate core Web3 services, including price feeds, swap routing, explorer integrations and bridging.
  • Launch the THAT iOS app, bundling the non-custodial wallet with the merchant directory.

Merchant ecosystem: Australia

  • Grow merchant coverage on the Gold Coast, focusing on cafés, hospitality, retail and local services.
  • Build awareness and relationships in Brisbane, Sydney and Melbourne ahead of wider rollout.

Access & liquidity

  • Secure an Australian CEX listing to provide AUD on/off-ramp access (Coinstash, July 2025).
  • Provide how-to guides on acquiring THAT, self-custody, bridging and spending with merchants.

Phase 3: Australia + New Zealand Scaling & Android Rollout (2026)

Phase objectives

  • Ship Android with near parity to the iOS app.
  • Deepen merchant density and user activity in Australia.
  • Pilot merchant partnership programs and user rewards.
  • Commence business onboarding in Auckland ahead of wider New Zealand rollout.

Merchant tools & user engagement

  • Launch smart contract–enabled “spend-to-earn” challenges and cash-back incentives.
  • Introduce exportable PDF transaction statements with cost-basis accounting for tax, reconciliation and bookkeeping.
  • Run co-marketing campaigns and merchant-funded promotions.

Wallet experience & security

  • Enable gasless transactions, sponsoring network fees for sends, merchant payments and swaps so users do not need to hold native gas (via EIP-7702 delegation).
  • Expand wallet coverage across 30+ EVM networks, with in-app network selection and automatic chain and token discovery.
  • Add a unified cross-chain transaction history with categorized receipts and historical pricing.
  • Strengthen non-custodial security with per-device hardware-backed key encryption and biometric-gated key access.

Access & liquidity

  • Add an in-app fiat on-ramp, enabling users to buy THAT directly with Apple Pay and Google Pay.
  • List THAT with a major global fiat on-ramp provider, making it buyable across the wider ecosystem of non-custodial wallets.

Cross-platform, cross-chain & online commerce support

  • Add support for cross-chain swaps in the THAT iOS app.
  • Add QR and shareable payment links (ERC-681) that pre-fill network, token, amount and recipient.
  • Launch the THAT Android app with a non-custodial wallet, directory, swaps and bridging.
  • Integrate in-app ordering and online commerce features where they can be implemented via standard non-custodial smart contracts.
  • Add WalletConnect and online checkout support for merchants who accept digital assets online.
  • Refine in-app flows and tools for everyday spending (repeat payees, favorites, subscriptions).

Geographic expansion (Australia & New Zealand)

  • Grow Australian merchant coverage, particularly in Brisbane, Sydney and Melbourne.
  • Grow merchant coverage in Auckland, New Zealand.
  • Build awareness and relationships in other major New Zealand cities ahead of wider rollout.
  • Pursue additional exchange and infrastructure integrations to support international expansion.

Phase 4: International Scaling & Feature Expansion (2027+)

Phase objectives

  • Expand merchant coverage in selected international markets.
  • Layer in advanced commerce, loyalty and marketplace features.
  • Strengthen analytics, tooling and third-party ecosystem support around THAT.

International rollout

  • Expand merchant and user campaigns into additional regions (for example, selected markets in Asia, Europe or North America).
  • Secure additional CEX listings in key markets to improve access and liquidity for THAT.

Commerce & loyalty features

  • Extend in-app ordering, where feasible, with delivery integrations within the non-custodial model.
  • Introduce optional merchant NFT tools and loyalty passes, consistent with Merchant NFTs.
  • Launch simple community marketplace and invoicing tools for merchants and users.
  • Explore NFC/contactless payment flows with compatible devices and point-of-sale systems.

Data, tooling & ecosystem

  • Enhance merchant analytics and dashboards using aggregated on-chain activity.
  • Run hackathons and grant programs to extend third-party integrations and tools built on THAT.
  • Expand developer documentation to support external third-parties building on THAT.
  • Explore AI-driven insights where they can help users understand spending and help merchants analyze usage patterns.

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